User Acquisition – process through which new users or customers are acquired for a mobile app business through marketing-driven activity. We all know the theory. But we also know that practice makes perfect. That’s why we invited two marketers to share their experience on making right steps at the right moment.
All presentations are based on examples and case studies.
As our speakers kindly agreed to share the recording, I am adding it here.
How to check if a game is ready for paid User Acquisition? What channels to use for paid UA when global launching and how to test them? What is our approach and how are we global launching a game? What metrics are most important for us and worth looking at? How and when to scale? Athletics Mania case study - everything will be based on real numbers and data from our Athletics Mania global launch.
How to work with Google Ads? What to focus on and what to avoid? What worked for us, what was more challenging. Best tips and warnings based on Szilvia's experience.
